Author Archives: lailakasem

Laila is a senior lecturer in the Marketing & Enterprise subject group. Laila's research expertise lie in the internationalisation of firms and learning from international expansion. Her research examined the impact of firms’ degree of internationalisation on enhancing their technological and marketing capabilities and the subsequent effect on performance. Laila has experience in case study research as well as using Partial Least Square Structural Equation Modelling to analyse quantitative data. Her current research interests include immigrant entrepreneurship in the UK and consumer behaviour particularly cross cultural consumer behaviour and food consumption.